Enterprise

By facilitating human-interaction with business processes and applications anytime, anywhere, BackFlip Software has expanded and redefined the concept of a unified multi-channel user interaction experience.

BackFlip Event-Action server (EAS) bridges the gap between disparate enterprise technologies by eliminating limitations imposed by traditional solutions. EAS incorporates a customizable, subscription-based service with existing applications resulting in real time user interaction - anytime, anyplace.

BackFlip's "subscribe-receive-resolve" interaction model enables decisions to business events to be pushed directly to users through a multitude of communication channels. Easily implemented and highly scalable, EAS utilizes proven and commonly adopted "push" and "pull" channels such as VoIP, email, SMS, RSS and Instant Messaging which allows users to immediately interact without need for additional training.

Key benefits include:

Minimize human latency
Human latency is defined as the time it takes people to respond to events. The BackFlip EAS empowers decision makers to take immediate, guided, and informed decisions in response to changes in the enterprise. To take action, users no longer need to sit in an office, navigate complex systems, or weed through irrelevant information. BackFlip EAS delivers the relevant elements of the Enterprise to users - anytime, anywhere via any device.

Liberate your workforce
Corporations rely on mobile workers to respond quickly to customer needs, close sales faster, and capitalize on opportunities ahead of the competition. The BackFlip EAS provides a multi-channel interaction model allowing mobile workers to define where and when they want to be notified of and resolve business events according to their personal preferences, presence and availability.

Gain visibility and compliance
Tighter regulations demand increased visibility at all organizational levels. In parallel, increased competition requires a continuous improvement that involves measurability across all enterprise functions. The BackFlip EAS is the first product to provide insight and traceability at the user interaction level, including visibility and insight into the decisions and performance metrics of the organization By enabling real-time event monitoring, EAS enhances compliance with Sarbanes-Oxley section 409.

Maximize return on current investments
Traditionally, communication technologies have been purchased, deployed and managed independently from business applications regardless of whether the technology was a commercial product or offered free of charge to the consumer (e.g. Skype, MSN Messenger, Google etc.). By transforming any communication channel into a Business Process Interaction Channel, the BackFlip EAS integrates communication technologies with business applications and processes, resulting in significantly reduced costs.